Waukesha, Wis. – Kalmbach Media is excited to announce the recent appointment of Lucas Iverson to the Digital Marketing team. The Wisconsin native will be Trains.com‘s new staff writer, responsible for new web articles, search engine optimization, and ultimately the continuous expansion in digital outreach to current and potential audiences.
Iverson’s passion in railroading began at a very early age, starting with Thomas the Tank Engine, which continues to grow and evolve. Iverson is a Wisconsin native and University of Wisconsin-Oshkosh graduate. His studies in Radio-TV-Film and communications paved the way for a career in TV broadcasting and now at Trains.com.
Iverson’s first career position was as a technical media operator for Lansing, Mich.’s CBS affiliate, WLNS-TV. A major highlight of his time there included directing fast-paced newscasts broadcasted throughout mid-Michigan from early mornings to late nights. Iverson regularly volunteered at the Steam Railroading Institute in Owosso, Mich. The Institute is home to Pere Marquette No. 1225, a 2-8-4 Berkshire-type steam locomotive whose sounds and likeness were included in the 2004 animated film, The Polar Express.
While with the Institute, he oversaw the digital outreach to members, volunteers and the public through the organization’s revamped website and expanded social media presence.
He accepted the Trains.com job in October and is excited to begin work at Kalmbach Media.