NORFOLK, Va. – Norfolk Southern’s “Reimagine Possible” ad campaign, which highlights the railroad’s adoption of technology, has won an advertising industry award.
The railroad’s ad agency, Maryland-based RP3 Agency, won a Silver Bulldog Award for Best Public Affairs Campaign.
The Reimagine Possible campaign included a series of videos on topics ranging from the new NS Network Operations Center and smart yards to the use of big data and new dispatching software.
The campaign also looked at the railroad’s commitment to innovation, safety, and the environment.
“Policy makers and opinion elites, whose perceptions are vital to Norfolk Southern’s success, tend to support companies whose leadership helps spur innovation and growth,” RP3 says. “But freight rail was seen as old school. So we launched ‘Reimagine Possible,’ a fully integrated, cross-channel campaign that redefines rail as we know it, by showing Norfolk Southern as a cutting-edge tech company with tools like data-crunching supercomputers and NASA-worthy dispatch centers to power our nation’s economy.”
Videos and stories that are part of the campaign are available here.
All, right on!
I wonder if NS can “reimagine the possible” of moving a Toys for Tots train in central New York.
What a bunch of major “B S”. All they have to do now, is learn to get a car/box from point A to point B on time!!!!