Norfolk, Va. – Norfolk Southern has released the latest in a series of popular television commercials aimed at business decision makers and the general public. The new 30-second commercial, entitled “Just Another Day,” highlights how NS moves a “nearly inconceivable” amount of freight every day, but to their folks it’s “just another day.” The railroad says that it’s a message about “getting it done” every day, and positions NS as part of the fabric of American life.
The new commercial will air through the mid-term elections on CNN and Fox News. The RP3 Agency, under director Ray Dillman, an Emmy winner who has created commercials for AllState, the U.S. Army, American Airlines, PGA, Coca-Cola, Bank of America, Home Depot, Zales Jewelers, and others, produced the spot in Atlanta’s Inman Yard.
