WAUKESHA, Wis. – Kalmbach Media is excited to announce the recent appointment of Lucas Iverson to the Digital Marketing team. The Wisconsin native will be Trains.com‘s new staff writer, responsible for new web articles, search engine optimization, and ultimately the continuous expansion in digital outreach to current and potential audiences.
Iverson’s passion in railroading began at a very early age, starting with Thomas the Tank Engine, which continues to grow and evolve. Iverson is a Wisconsin native and University of Wisconsin-Oshkosh graduate. His studies in Radio-TV-Film and communications paved the way for a career in TV broadcasting and now at Trains.com.
Iverson’s first career position was as a technical media operator for Lansing, Mich.’s CBS affiliate, WLNS-TV. A major highlight of his time there included directing fast-paced newscasts broadcasted throughout mid-Michigan from early mornings to late nights. Iverson regularly volunteered at the Steam Railroading Institute in Owosso, Mich. The Institute is home to Pere Marquette No. 1225, a 2-8-4 Berkshire-type steam locomotive whose sounds and likeness were included in the 2004 animated film, The Polar Express.
While with the Institute, he oversaw the digital outreach to members, volunteers and the public through the organization’s revamped website and expanded social media presence.
He accepted the Trains.com job in October and is excited to begin work at Kalmbach Media.
The June 15, 2025 Article on the Budd SPV-2000 Car by Lucas Iverson, had the Budd Plant location wrong! The Red Lion Plant was not in York, PA! It was 100 miles east in the Northeast Section of Philadelphia on Red Lion Road. I live two miles from there. I saw many of the trains that were produced there, including subway cars for many cities and passenger railway cars including the Budd RDCs and Metrolinders.
Good luck and wishes for much success.
Welcome aboard Lucas!