Railroad sounds accompany a series of connected slides and pop-up text on the website. Photographers took 360-degree photos on certain portions of the train: in first-class, second-class, and in the dining car. Hover your mouse icon over a person and find out who they are: a National Geographic photographer, a Swiss designer who likes stripes; a retired Russian railroader traveling with his granddaughter, and a band member who loves food. “Click” on a person and they’ll tell you about their day on each of the six-day trip.
A representative of the Russian Embassy in the U.S. says the promotion is a way for the railway to highlight their network’s “crown jewel” and a popular tourist attraction.



