Round 2, a collectibles company and portfolio company of Praesidian Capital, today announced it has acquired Lionel, LLC, a historic brand founded more than 125 years ago.
In a press release sent to Classic Toy Trains, the arrangement will create the Lionel Brands Group.
The deal unites two category leaders under one roof, giving the newly formed company the ability to strengthen its investment in product development and storytelling while enhancing what already works best for each brand. The leadership and product teams behind both brands will remain in place.
Round 2 and Lionel bring complementary products and capabilities, additional opportunities in licensing, and increased ability to show up as an even more important partner to key retailers.
Richard Barry, CEO of Lionel Brands Group, said: “Lionel is one of the most beloved and historic names in American collecting, with a history of craftsmanship that deserves thoughtful stewardship. We’re proud to be the custodians of this iconic, fan-first brand as we combine it with Round 2’s fan-first portfolio to invest in new products, better storytelling, and more ways to show up for fans and collectors.”
Howard Hitchcock, President and Chief Operating Officer of Lionel Brands Group, added: “Lionel has always been about that train-under-the-tree magic, and that same spirit shows up everywhere the brand lives, from the rails to the racetrack. This next stop on the brand’s journey will keep the heart of the brand intact and will put more support behind the people building it. We’re going to protect what fans and collectors love and give them even more reasons to climb aboard for what’s next.”
Jason Drattell, Praesidian Capital Founder and Managing Partner, said: “True heritage like Lionel’s is both rare and powerful. Combining the strength of Lionel’s legacy with Round 2’s fan-favorite products allows us to build a stronger platform for the communities that have kept these brands for generations while increasing our ability to invest in long-term growth.”
The acquisition closed on March 2. Transaction details were not disclosed.
Resources
History of ownership of Lionel
Round 2 announces intent to purchase Lionel
What does the acquisition of Lionel mean for the hobby?
