FORT WORTH, Texas — BNSF Railway has created a new team that’s focused on carload volume growth.
The 13-member First Mile/Last Mile team combines personnel from the railroad’s Shortline Development and Industrial Products Business Development. The group, led by General Director of Marketing Mark Ganaway, will be dedicated to growing carload volume across the railroad’s 32,500-mile network.
“As our industry continues to evolve, every single carload is important to our network, and every single rail shipment helps our customers create more value for the nation’s consumer,” BNSF Chief Marketing Officer Tom Williams said in a statement today. “First Mile/Last Mile will be focused on providing solutions and breaking down those barriers, leading to a more streamlined supply chain from start to finish.”
Last fall, BNSF announced its Shortline Select program, which combines the benefit of customized shortline service with BNSF’s reach. First Mile/Last Mile furthers BNSF’s efforts to partner with short lines and develop solutions that drive growth for its customers.
The First Mile/Last Mile team will be primarily based at BNSF headquarters in Fort Worth.
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